Privacy Policy

PRIVACY POLICY

INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY 1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data includes all data that can personally identify you.

1.2 The responsible party for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is Swiss Butik. The responsible party for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" string and the lock symbol in your browser's address bar.

DATA COLLECTION WHEN VISITING OUR WEBSITE When you visit our website for informational purposes only, without registering or otherwise providing information to us, we only collect data that your browser sends to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/referral from which you came to the page
  • Used browser
  • Used operating system
  • IP address used (possibly in anonymized form)

The processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no further disclosure or use of the data. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

COOKIES: To make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies are used to simplify the order process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies implemented by us also process personal data, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of a contract or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of your visit.

We may work with advertising partners who help us make our website more interesting for you. For this purpose, when you visit our website, cookies from partner companies may also be stored on your hard drive (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and to decide on their acceptance individually or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for the respective browsers at the following links:

CONTACT When contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request according to Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after final processing of your request, which is the case when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided there are no legal retention obligations.

USE OF GOOGLE ADWORDS CONVERSION TRACKING This website uses the online advertising program "Google AdWords" and within Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We pursue the interest of showing you advertisements that are of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked through the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not want to participate in tracking, you can block this usage by deactivating the Google conversion tracking cookie via your internet browser's user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified for the EU-US Privacy Shield, which ensures compliance with the data protection level applicable in the EU.

For more information about Google's privacy policy, please visit: Google Privacy Policy.

You can permanently deactivate cookies for ad preferences by preventing them from being stored on your computer through appropriate settings in your browser software or by downloading and installing the browser